Fusion of Style and Self-Empowerment

Welcome to BY100, where streetwear meets self-expession.

Founded by Ghramae Johnson over lockdown 2021 and joined later by Dennis Gordon a financier. In short, BY100 was born from a simple yet powerful idea: to create clothing that’s not just stylish, but also inspires confidence and authenticity. Ghramae, a former fashion designer for an internationally acclaimed group and bestselling self-improvement author, returned to fashion with a bold vision—blending his love for style with his passion for personal growth.

Our Mission: Be You 100%

At BY100, we believe in celebrating your true self, without compromise. Our name is a shortened version of “Be You 100%,” a mantra that drives everything we do. Every piece in our collection is designed to empower you to honor your unique identity, break boundaries, and live boldly. We are more than a brand—we are a

Why BY100?

• Unique Designs: Each piece is crafted with a purpose, combining high-impact graphics, innovative materials, and a message that speaks to your core.
• Premium Quality: From sustainable fabrics to expert craftsmanship, we deliver clothing that stands out and stands the test of time
• Inspiration-Driven : Our collections are infused with affirmations, powerful statements, and bold styles that make you feel as good as you look.
  
  The BY100 Experience
  
  BY100 isn't just about what you wear—it's about who you are. We aim to create clothing that empowers and inspires, with a nod to the edgy, urban vibes of the UK streetwear scene. From concept to creation, every piece tells a story, invites a conversation, and celebrates individuality.
  
  Join the Movement
  
  This is more than fashion. It's about being unapologetically you. Wear your truth. Be You 100%.